Corporate newsletter writing can be interesting – a chance to tell a story and help a company achieve its objectives at the same time. When those objectives entail sustainability, it’s work right in my primary target zone. I’ve been lucky to write for four different BC Hydro newsletters. Two keep me busy every month: Power of Business, which is aimed at small and medium sized enterprises (through to major retailers and offices), and Current, which is for industrial customers. These focus on energy-efficient technologies, stories of companies doing energy retrofits and upgrades, and other demand side management/business case issues. I do some writing for Smarter Homes about sustainable building, and have contributed to Connected, for residential customers. Samples are below. The content, key drivers, and tone and rhythm vary depending on audience, but the fundamental message is the same – a good writer’s exercise.
Current (industrial customers)
Full newsletter, March 2010
Less horsepower, more capacity. Higher production, less cost (compressed air story) March 2010
Energy management assessments: Canfor (February 2010)
Power of Business newsletter (SME customers)
Full newsletter, March 2010
Victoria pub cuts lighting energy consumption by half (December 2009)
This type of cycling isn’t green (March 2010)
Connected newsletter (residential customers)
From laptops to Lorax – a guide to greener gifts – November 2008
Recipes for the holiday feast – December 2008
Canadians keep cosy in the cold - January 2009
(If you like keeping on top of energy efficiency issues, these newsletters are all open for subscription.)
